Market Analysis of Steven Entertainment
The nature of Steven Entertainment is to create a forum for users to subscribe to mutilple genres of entertainment videos. The primary genre will be comedy. The age group would likely be 18-45. The needs of the customers are based on creating a different focus for people who have moderate to high levels of stress. In order for us to meet the needs of the customer we need a creative team to analyze pop culture and follow current trends.
The home base for Steven Entertainment is New York City. We chose location because it is the hub of entertainment, fashion trends, food services and business. According to recent statistics, the following information about Internet sales and services can support the need for an online entertainment site.
1. 85% of U.S. adults use the Internet. Pew Internet Research, 2013.
2. 73% of U.S. adults use a social networking site, with 42% use multiple sites. Pew Internet Research, 2013.
3. 97% of consumers search online for products and services—yet 58% of small businesses do not have a website. Google, 2012.
4. Every second, there are 400,000+ searches run on Google, Bing and Yahoo. comScore, Nov 2013.
5. 63% of mobile device owners access the Internet. Pew Internet Research, 2013.
6. 49% of U.S. mobile users get directions, recommendations or other location based information. Pew Internet Research, 2013.
7. By 2015, Mobile search volume expected to exceed desktop. BIA Kelsey, 2012.
8. 43% of Americans own either a Tablet or e-book Reader. Pew Internet Research, 2013.
9. 73% of mobile searches trigger follow-up actions, including purchases, calls, visits and sharing . Google-Nielsen Study, 2012.
10. 96% of smartphone users have researched a product or service on their device.
With these statistics in mind, it is safe to assume that the target market is unlimited.
The number of customers we expect to obtain is countless. We as an online entertainment company plan to gain as many customers as possible around the world.
The competition now is bigger than ever. Online entertainment has grown to an enormous.
??When you include information about any of the market tests or research studies you have completed, be sure to
focus only on the results of these tests. Any other details should be included in the appendix.??
??Competitive Analysis – Your competitive analysis should identify your competition by product line or service and
market segment. Assess the following characteristics of the competitive landscape:??
The nature of Steven Entertainment is to create a forum for users to subscribe to mutilple genres of entertainment videos. The primary genre will be comedy. The age group would likely be 18-45. The needs of the customers are based on creating a different focus for people who have moderate to high levels of stress. In order for us to meet the needs of the customer we need a creative team to analyze pop culture and follow current trends.
The home base for Steven Entertainment is New York City. We chose location because it is the hub of entertainment, fashion trends, food services and business. According to recent statistics, the following information about Internet sales and services can support the need for an online entertainment site.
1. 85% of U.S. adults use the Internet. Pew Internet Research, 2013.
2. 73% of U.S. adults use a social networking site, with 42% use multiple sites. Pew Internet Research, 2013.
3. 97% of consumers search online for products and services—yet 58% of small businesses do not have a website. Google, 2012.
4. Every second, there are 400,000+ searches run on Google, Bing and Yahoo. comScore, Nov 2013.
5. 63% of mobile device owners access the Internet. Pew Internet Research, 2013.
6. 49% of U.S. mobile users get directions, recommendations or other location based information. Pew Internet Research, 2013.
7. By 2015, Mobile search volume expected to exceed desktop. BIA Kelsey, 2012.
8. 43% of Americans own either a Tablet or e-book Reader. Pew Internet Research, 2013.
9. 73% of mobile searches trigger follow-up actions, including purchases, calls, visits and sharing . Google-Nielsen Study, 2012.
10. 96% of smartphone users have researched a product or service on their device.
With these statistics in mind, it is safe to assume that the target market is unlimited.
The number of customers we expect to obtain is countless. We as an online entertainment company plan to gain as many customers as possible around the world.
The competition now is bigger than ever. Online entertainment has grown to an enormous.
??When you include information about any of the market tests or research studies you have completed, be sure to
focus only on the results of these tests. Any other details should be included in the appendix.??
??Competitive Analysis – Your competitive analysis should identify your competition by product line or service and
market segment. Assess the following characteristics of the competitive landscape:??